Property supply and demand matching: every buyer, checked against your whole portfolio.

In a real estate agency, supply is the properties in your portfolio and demand is the people looking to buy, rent or take over something specific. Matching them means checking, systematically, which properties fit which buyers. It sounds obvious, but in practice matching is done from memory, when an agent happens to remember that «the lady from the other day might like this flat».

Good matching works both ways. When a new demand comes in, it checks the whole portfolio. When a new property comes in, or drops in price, it checks every open demand. If you only do the first, older buyers are forgotten; if you only do the second, new ones wait until something comes in.

The quality of matching depends on what you record. A demand that only says «flat in the centre» fits half the portfolio and is useless; one that is too narrow fits nothing. These are the details worth asking for in the first conversation:

• Deal type: purchase, long-term let, seasonal let or business transfer.
• Area: acceptable neighbourhoods or towns, not just the favourite one.
• Price range and, for purchases, whether they need a mortgage.
• Must-haves: bedrooms, bathrooms, floor area, lift, parking, terrace.
• Timing: when they want to move in or sign.

A property that gets no viewings almost always has one of three problems: price, photos or exposure. Matching helps you tell them apart. If many buyers fit on area and features but none asks for a viewing, the issue is usually price. If hardly any buyers fit, the property may need more exposure or a better listing.

With that data, the conversation with the owner changes: it is no longer the agent's opinion, it is what has happened to their home over the past weeks. And if you have a signed listing agreement with an expiry date, the price review is a good time to talk about renewing it.

A buyer may come in by phone, by email, because they walked into the office after seeing the digital property window, or because they saw a sign on a balcony. The channel doesn't matter: what matters is that they end up in Contacts with their demand, assigned to an agent. If you are coming from other software, FixrOS includes import so you can bring your contacts and demands without starting from scratch.

Many agencies let a flat and then take on its management: rent collection, receipts, owner statements. In FixrOS that is the Portfolio module, which works on the same properties and the same people as Brokerage. The tenant you found through a match becomes a tenant under management without retyping their details.